Blog #9 "got milk?"

When I read the phrase "got milk?", all I can think of about is celebrities with a milk mustache. This slogan was first used in 1998 and became a successful marketing scheme later on. From magazines to comic books, you would find these ads with a celebrity, who has a milk mustache. This advertisement appeals to demographics of all types, because of the way it gets people's attention. For the most part, the "got milk?" ad is towards children and teenagers. The advertisement is also a famous-person testimonial, because of the fact that many famous people are on it. Even though it has nothing to do with milk, the endorsement by famous people has impacted pop culture. These celebrities are kids idols such as sports players and actors. It also portrays these celebrities as normal people drinking milk, because when we drink milk, we also get the milk mustache. Once you first look at the ads you see the person with the milk mustache either with white (regular milk) or brown (chocolate milk). Yet if you keep on looking, there are words that say something about the ad. In the Batman ad, you see him with a chocolate milk mustache and words right next to him saying "Be a Dark Knight" and "Want to grow? Chocolate milk has all the nutrients of regular milk, so drink up." It ends with the phrase "got milk?" When reading the words, it is just like a comic from reading left to right and top to bottom. It also shows the bat signal, which every comic book fan knows that Batman is needed. It goes to show you that to be a "Dark Knight" you have to drink chocolate milk, which is pretty ridiculous. Also, it portrays for kids, who don't know any better that to be like Batman you have to drink chocolate milk. I think it's weird to say that, because he's is not real. If he was real, I would believe it. Well, there are other "got milk?" ads with real people such as the recent Super Bowl champion, Reggie Bush. The two things that capture my attention with this ad besides the "got milk" are his New Orleans Saints helmet raised in the air and the words "It's mine." I think the raised New Orleans helmet signifies Reggie Bush winning his first Super Bowl champion and pretty much saying victory. I think the words "It's mine" represents the Super Bowl trophy. I also feel that the ad should have added all the players of the New Orleans Saints, because Reggie Bush did not do this all by himself. This ad pretty much says that people should drink milk, because you can win a Super Bowl champion like Reggie Bush. I think these ads are great, because it gets the attention of kids and teenagers. These are the kids, who are growing up and drinking milk. This is the healthiest way to grow strong bones. Without these ads, I think kids and teenagers would not drink milk, because it is so plain.

Media and Culture